Making Stock Images Unique

Making stock images unique is a really good idea for search engine optimization. Believe it or not, search engine spiders can tell the difference between images based on the pixels in the image. The Google spiders use an algorithm to figure out what the images about and categorize it.

Every single image on the web is indexed in search engines according to the pixel density and colors inside that picture. Basically the picture is broken down into the numbers, ones and twos so that it can have a unique fingerprint. When you take a picture with your camera and upload it to the web, the search engines can tell that the photo is unique and it’s never been on the web before.

So what happens when you use stock images? It’s a lot like what happens when you copy other website content and paste it on your website. It’s considered duplicate content by search engines like Google and Bing.

So how do we make stock images unique? What we do on our website and on our clients websites is tweak the settings of a photo, such as a saturation and brightness and other settings to make them unique. This is a rather easy process and only takes a couple adjustments to make a unique image has never been on the web before.

Plus you can do some pretty cool artistic things as well! Here are some before and after photos that we’ve made unique for the web:

So the next time you’re looking to do a blog post or building a website and picking out stock images, think about how you can make those images unique by tweaking them or just get all new fresh the pictures for the web which would be better anyways. Check out this article Finding Free Images to grab the pics you need for the next web project.

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.

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Making Stock Images Unique

Written by: Jophiel Silvestrone

SkyPoint Studios

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